Personalizing FTV for Everyone

Fire TV

Timeline: May 2022 – August 2022
Core Responsibilities: User Research, Product Design, Multimodal Design, Visual Design
Key results: MVP Design Proposal, Updated Information Architecture
Team: 1 Design Manager, 1PM, 1 User Researcher, 1 Visual Designer, 1 UX designer mentor
Role: UX Designer Intern
Tool: Figma

During the summer of 2022, I interned as a UX Designer on the Fire TV design team at Amazon. I worked on redesigning the personalization and customization experiences of Fire TV. And because Fire TV often exists as a physical television, I got to design for TV-specific interaction patterns using a limited remote. I also got a taste of designing for voice-forward (or multi-modal) experiences as I was designing with the embedded Alexa in mind. Throughout the 12-week internship, I audited Fire TV, conducted market research, familiarized myself with existing User Research and customer pain points, redesigned the complex Settings information architecture based on an updated mental model, and proposed a new end-to-end experience with multiple touchpoints for navigating Settings.

Also check out this detailed case study to learn about my design process!

Special Thanks to

Manager: Kevin R.
Mentor: Izzy S.
And rest of the Fire TV team!

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