the demo video I made for Monest, the brand specific page I designed is shown at 0:05
the demo video I made for Monest, the brand specific page I designed is shown at 0:05
Team: 1 founder, 1 PM-market research, 1 UX designer, 1 content-research analyst lead, 2 visual designers, 2 software engineers, 1 marketing strategist
My role: UX designer and motion designer
Timeline: December 2020 – May 2021
Platform: Desktop and mobile website
Tool: Figma
Monest is a website that provides consumers with audit information on the supply chains of popular brands to make responsible purchasing decisions.
Shoppers buy products without any knowledge of the company’s supply chain operation because of lack of accessible information, which leaves them unknowingly supporting unethical brands.
From 13 user interview sessions, my user researcher partner confirmed that most people (9 out of 13 people) do very little or no research into companies before making purchases. People often find out about big scandals about the operations of a company from news and social media – and after they’ve have become a customer .