the demo video I made for Monest, the brand specific page I designed is shown at 0:05

the demo video I made for Monest, the brand specific page I designed is shown at 0:05

Project Overview

Team: 1 founder, 1 PM-market research, 1 UX designer, 1 content-research analyst lead, 2 visual designers, 2 software engineers, 1 marketing strategist

My role: UX designer and motion designer

Timeline: December 2020 – May 2021

Platform: Desktop and mobile website

Tool: Figma

Context

Monest is a website that provides consumers with audit information on the supply chains of popular brands to make responsible purchasing decisions.

User Problem

Shoppers buy products without any knowledge of the company’s supply chain operation because of lack of accessible information, which leaves them unknowingly supporting unethical brands.

Tackling the Problem: Generative Research

From 13 user interview sessions, my user researcher partner confirmed that most people (9 out of 13 people) do very little or no research into companies before making purchases. People often find out about big scandals about the operations of a company from news and social media – and after they’ve have become a customer .

Insights that Informed Design Decisions:

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